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Stay up to date on the latest market insights, musings + Scratch news

Meet the Team Series: Kendall Hatch, Senior Content Strategist

Our Meet the Team series features our talented co-pilots and their path into B2B tech at Scratch. We sat down with Kendall Hatch, our skilled Senior Content Strategist, to learn more about his career in content, his rewarding experience with health tech clients and projects at Scratch, and how he strikes a solid balance between […]

Blog April 21, 2021
The Results Are In: Content Is Still King in 2021

Shifting marketing strategies was necessary when the pandemic hit, but a few things haven’t changed. Content has become more important than ever, but what customers find engaging continues to change. Marketers are all asking themselves the same question: how do you stay memorable in a never-ending sea of content? Lora Kratchounova recounts the lessons B2B […]

Blog April 6, 2021
Women’s History Month Series: Q&A With Scratch VP, Accounts Maria Bruk

Our B2B marketing powerhouse, Maria Bruk, is an exemplary female leader at Scratch, always sharing thought-provoking insights, delivering the highest-quality work, and driving top-notch results for clients. And she does all that with the attitude and air of confidence that translates to, “nothing can stop me.” You can’t help but admire that! For this segment […]

Blog March 26, 2021
Women’s History Month Series: Q&A With Scratch SVP, Marketing Melinda Babin

Our female captains at Scratch continuously influence, motivate, and empower us to be the best we can be. So, it’s only fitting to celebrate them throughout Women’s History Month! Next up in our Q&A series, we sat down for a conversation with one of Scratch’s newest captains. Though she only joined the team last fall […]

Blog March 23, 2021
Women’s History Month Series: Q&A With Scratch VP, Public Relations Anya Nelson

Scratch’s sharp-witted PR leader, Anya Nelson, voices that despite what some people presume about women being too emotional to hold leadership positions, it’s actually a crucial part to the decision-making processes that propel your business forward. For this Women’s History Month Q&A, Anya shares some of the challenges that come with balancing motherhood and career. […]

Blog March 18, 2021
Taking Flight: Q&A With Scratch Principal Lora Kratchounova

We can’t imagine a more fitting way to celebrate International Women’s Day than to highlight the woman who guides us all here at Scratch. Lora Kratchounova is the Founder and Principal at Scratch Marketing + Media and has been leading the agency for over 12 years. In honor of Women’s History Month, we’re interviewing some […]

Blog March 8, 2021
Meet the Team Series: Laurel Case, Senior Director of Content Strategy & PR

At Scratch, our Meet the Team blog series serves to showcase our dynamic culture and highlight the incredible things our team members do, both inside and outside the office. We sat down with Laurel Case, our Senior Director of Content Strategy & PR, to learn more about her extensive PR experience across both agencies and […]

Blog February 10, 2021
5 Creative Ways Intent Data Can Drive B2B Growth in 2021

Tried-and-true ways to up your marketing, sales and PR game in 2021 Marketing and sales leaders like us were put to the test last year to adapt to the realities of business in a pandemic. As we look ahead, one key question is on everyone’s mind: how can we focus resources to drive growth in 2021? […]

Blog February 10, 2021
Roger Murdock Awards: Exceptional Co-Pilots of Q4

Scratch highlights individual team members for quarterly performance awards. 2020 was a year full of constant pivots and challenges that required adaptability and an open mind to approach. At Scratch, we couldn’t be more grateful to have members on our team who never cower in the face of challenges, but instead rise up. Looking back […]

Blog February 3, 2021
Imagination Takes Flight During International Creativity Month

Creativity is an outlet for so many of us, and there’s no shortage of it within the Scratch team. In the last year, we’ve found ourselves turning to our various outside-of-work passions more than ever (can you guess why?). January is International Creativity Month, so we’ve decided to share our own interests with each other […]

Blog January 29, 2021

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