The Scratch Blog

The latest marketing insights, musings and recommendations

Roger Murdock Awards: Exceptional Co-Pilots of Q2

Scratch highlights individual team members for quarterly performance awards. In our recent blog post, we explained what it means to be an exceptional co-pilot and proudly named our Roger Murdock Award winners for Q1. Now, as Q2 has ended, it is time for those winners to pass on the baton. Before announcing the Q2 winners, […]

The Power of Social Media in B2B Marketing

With over 3.8 billion people worldwide and over 91% of companies in the U.S. using social media, it has become a must-have digital channel for companies everywhere to increase brand awareness, likeability, and engagement. So how does this translate for B2B companies? Here’s how Scratch and our team of co-pilots leverage social media as part […]

Six Key Things to Consider for Your Virtual Event

With so many live events cancelled due to the pandemic, companies everywhere have been making the rapid shift to online experiences. And although webinars and events have always been a feature of B2B marketing, market expectations are changing as we’ve all been living a nearly completely virtual life for the past few months. This affects […]

Scratch Summer Playlist 2020

  The first week of summer is finally here, and the Scratch team couldn’t be more excited to soak up the sunshine and celebrate one of the best seasons for music! This year, we’re sharing a playlist of our favorite summer tunes. From Bob Marley to Frank Ocean, each Scratcher chose one song to add […]

What It Means to Be an Exceptional Co-Pilot: Q1 Roger Murdock Awards

Scratch highlights individual team members for quarterly performance awards. At Scratch, part of our mission is to help clients soar. In order to first take flight, however, we need a trusted team of pilots. That’s why we refer to every Scratcher as a co-pilot. We couldn’t achieve our mission to fly without them!  Scratch is […]

Education and Access Create Opportunity: How Scratch Is Supporting the Call for Change in the Black Lives Matter Movement

  Scratch Marketing + Media stands with the Black community against police violence and all other forms of structural racism in our society. We believe in the inherent equalness of every human and have been, like most everyone, thinking through meaningful ways to take a stand and create long-term change. Education and access create opportunity, […]

Looking For Ways to Pass the Time? Our Shortlist for Good Reads on World Book Day

There’s nothing quite like the pleasure of escaping into a good story, and these days, when most all of us are spending more quiet hours at home, it’s a great opportunity to dive in. Reading books can expand our minds into a different realm of being—whether it’s an escape into an adventure-filled fiction novel, a […]

How to Stay Connected: Top Tips for Working from Home

International Women’s Day: Q&A with the Female Leaders of Scratch

March marks a significant month for awareness days, with Employee Appreciation Day on March 6th and International Women’s Day on March 8th. At Scratch Marketing + Media, we are aiming to demonstrate our commitment and gratitude towards our employees all month long. March’s blog post hopes to recognize the incredible people and co-pilots that make […]

How to Create A Holiday Meal from Scratch: 2019 Holiday Card

At Scratch M+M we believe in great people, great work and … of course – great food! Whether you’re just into holiday gatherings for the cheese plate or are in search of your next great creative cocktail – there’s something in here for everyone. We hope you enjoy our little foodie offering and HIGHLY recommend […]