The Scratch Blog

The latest marketing insights, musings and recommendations

Meet the Team: Lora Kratchounova, Principal

In our “Meet the Team” blog series, we interview members of the Scratch team to show how, together, we make up the dynamic and unique culture of Scratch. Today, our principal and founder, Lora Kratchounova, opened up about her background in marketing, the professional journey that lead her from Bulgaria to Boston, and what passions […]

#bpmonlineGlobalTour: My newly found appreciation for process, storytelling and authenticity

I consider myself generally lucky – and as my luck would have it, my team and I were invited to be part of the bpm’online Global Tour in Boston. The header for the event, Accelerate Time-to-Strategy Execution was interesting enough, but being part of Day One was a lot more than I originally expected. Having […]

#CRMEvolution 2017: AI, Customer Engagement, Speed Sprinkled with some ABM pixie dust

I always look forward to being part of CRMEvolution. You just can’t help but come back from it with a bigger brain, new connections, friendships and great memories. The biggest takeaway from the show this year for me is that despite all the advances in marketing, sales and speech technology, it still comes down to […]

Client Coverage Spotlight: Kitewheel Survey

  Data, data, data! Every journalist wants data that reveals a truth about some aspect of the world. Nothing new there, however, creating data that stands out amongst a seemingly endless tide of numbers is an art form. One we at Scratch do pretty well in my humble opinion. Case in point, our client Kitewheel […]

Client Coverage Spotlight: Frustum Inc. 3Dprint.com

Do you ever get to work on Monday and can’t get your mind of cool tech toys like quadcopters? That’s ok if you work with us – in fact, we WANT you to! Our Denver-based client Frustum, Inc., just wrapped up a quadcopter design and print competition with GrabCAD and the challenge was focused on […]

Announcing the 2017 State of ABM Industry Report from Scratch Marketing + Media and demandDrive

By Lora Kratchounova, Principal, Scratch Marketing + Media, and Lindsay Frey, President, demandDrive When you bring together the complementary perspectives of two great companies steeped in account-based (AB) methodology — one working in external sales development and demand generation and the other focused on integrated, multi-channel, digital marketing — you get a very practical understanding of […]

Client Coverage Spotlight: Masabi

Smart cities: The future of urban living, where governments and companies work together to implement technology and policies that make the lives of city dwellers and visitors easier. A place where your smartphone is your wallet, autonomous cars roam the streets and smart-sensor streetlights work in harmony to illuminate your walk home. This vision may […]