The Scratch Blog

The latest marketing insights, musings and recommendations

Flying Above and Beyond, Despite the Turbulence

Scratch’s Biggest Milestones in 2020 As this whirlwind of a year comes to an end, the Scratch team can’t help but feel an immense sense of pride about all we’ve accomplished this year—alongside our clients and internally through our firm’s own transformation.  This year has not only challenged us, but also allowed us to reflect […]

Scratch Aviation Academy Highlights: TYE Student Entrepreneurship Academy

It’s no secret that education has been one of the hardest hit systems since the start of the pandemic. With schools increasingly turning to a “hybrid mode” or shifting to an entirely online format, parents continue to be concerned about their students’ access to an impactful education.  An estimated 55.1 million American students have been […]

Meet the Team Series: Kara Mongell, Senior Graphic Designer

At Scratch, we recently revived our Meet the Team blog series to showcase our dynamic culture and highlight the incredible things our team members do, both inside and outside the office. We sat down with Kara Mongell, Senior Graphic Designer and one of Scratch’s most tenured employees, to learn more about the path that led […]

Roger Murdock Awards: Exceptional Co-Pilots of Q3

Scratch highlights individual team members for quarterly performance awards. As Q3 comes to an end, it’s that time again to announce our Roger Murdock award winners for the quarter! Before announcing the Q3 winners, here’s a brief recap of what Scratch’s Roger Murdock Awards mean: Named after the greatest co-pilot of all time from the […]

International Podcast Day: Top 10 Podcast Picks

Podcasts are a great go-to for staying entertained on a long drive, playing in the background while doing household chores, or staying up-to-date with the latest news. In honor of International Podcast Day on September 30th, we’ve asked our co-pilots to share their favorites. See our top 10 picks below:   Conan O’Brien Needs a […]

The Message Is the Message. Or Is it? 16 Common Grammar and Punctuation Errors

As some of you may know I’m a little crazy about punctuation and grammar. Before becoming a marketer, I was a book editor for close to a decade. It’s a thing with me. I get that most people did not enjoy diagramming sentences as much as I did and don’t get a real sense of […]

Four Key Considerations to Set Up Your B2B Paid Social Campaign for Success

Right now, there are more than 3 billion social media users around the globe. In the U.S., the percentage of adults who use at least one social media platform has skyrocketed to 72%, up from a mere 5% in 2005. Companies have followed suit, turning to social advertising in droves and using it as a […]

National Intern Day 2020: Meet Scratch’s Intern Co-Pilots

It’s National Intern Day, and we couldn’t be more excited for the opportunity to feature our two amazing interns: Sara and Ciara. Throughout the past few months, these two have been extremely helpful to have on the team for their contributions to both Scratch’s internal and external projects. We sat down with them to discuss […]

Meet the Scratch Team: Matt Grant, Vice President of Content

At Scratch, we’ve decided to revive our Meet the Team blog series to showcase our dynamic culture and highlight the incredible things our team members do, both inside and outside the office. To kick off this new series, we sat down with Matt Grant, our Vice President of Content. From a start in academia to […]

Make the Most Out of YouTube: Best Practices for Advertisers

The last few months have rapidly altered how we interact with and consume media, perhaps forever. Streaming has reached an all time-high, with the pandemic accelerating the shift away from traditional pay TV―a trend that likely won’t be changing in the near future. In fact, pay TV subscriptions have seen enormous drops, with the number […]