The Scratch Blog

The latest marketing insights, musings and recommendations

Meet the Team Series: Kendall Hatch, Senior Content Strategist

Our Meet the Team series features our talented co-pilots and their path into B2B tech at Scratch. We sat down with Kendall Hatch, our skilled Senior Content Strategist, to learn more about his career in content, his rewarding experience with health tech clients and projects at Scratch, and how he strikes a solid balance between […]

Women’s History Month Series: Q&A With Scratch VP, Accounts Maria Bruk

Our B2B marketing powerhouse, Maria Bruk, is an exemplary female leader at Scratch, always sharing thought-provoking insights, delivering the highest-quality work, and driving top-notch results for clients. And she does all that with the attitude and air of confidence that translates to, “nothing can stop me.” You can’t help but admire that! For this segment […]

Women’s History Month Series: Q&A With Scratch SVP, Marketing Melinda Babin

Our female captains at Scratch continuously influence, motivate, and empower us to be the best we can be. So, it’s only fitting to celebrate them throughout Women’s History Month! Next up in our Q&A series, we sat down for a conversation with one of Scratch’s newest captains. Though she only joined the team last fall […]

Women’s History Month Series: Q&A With Scratch VP, Public Relations Anya Nelson

Scratch’s sharp-witted PR leader, Anya Nelson, voices that despite what some people presume about women being too emotional to hold leadership positions, it’s actually a crucial part to the decision-making processes that propel your business forward.  For this Women’s History Month Q&A, Anya shares some of the challenges that come with balancing motherhood and career. […]

Women’s History Month Series: Q&A With Scratch Creative Director Laura Wills

Our female captains at Scratch continuously influence, motivate, and empower us to be the best we can be. So, it’s only fitting to celebrate them throughout Women’s History Month! Next up in our Q&A series, we sat down for a conversation with one of our top creative minds. Scratch’s Creative Director Laura Wills is a […]

Taking Flight: Q&A With Scratch Principal Lora Kratchounova

We can’t imagine a more fitting way to celebrate International Women’s Day than to highlight the woman who guides us all here at Scratch. Lora Kratchounova is the Founder and Principal at Scratch Marketing + Media and has been leading the agency for over 12 years.  In honor of Women’s History Month, we’re interviewing some […]

Meet the Team Series: Laurel Case, Senior Director of Content Strategy & PR

At Scratch, our Meet the Team blog series serves to showcase our dynamic culture and highlight the incredible things our team members do, both inside and outside the office. We sat down with Laurel Case, our Senior Director of Content Strategy & PR, to learn more about her extensive PR experience across both agencies and […]

Roger Murdock Awards: Exceptional Co-Pilots of Q4

Scratch highlights individual team members for quarterly performance awards. 2020 was a year full of constant pivots and challenges that required adaptability and an open mind to approach. At Scratch, we couldn’t be more grateful to have members on our team who never cower in the face of challenges, but instead rise up. Looking back […]

Imagination Takes Flight During International Creativity Month

Creativity is an outlet for so many of us, and there’s no shortage of it within the Scratch team. In the last year, we’ve found ourselves turning to our various outside-of-work passions more than ever (can you guess why?). January is International Creativity Month, so we’ve decided to share our own interests with each other […]

National Hobby Month: What Our Co-Pilots Are Passionate About (Besides B2B Tech)

At Scratch we’re all about a proper work-life balance to stay sane! In honor of National Hobby Month this January, our co-pilots shared a few of their favorite hobbies – ones they’ve picked up during the pandemic to stay busy, and others they’ve known and loved.