The Scratch Blog

The latest marketing insights, musings and recommendations

Four Key Considerations to Set Up Your B2B Paid Social Campaign for Success

Right now, there are more than 3 billion social media users around the globe. In the U.S., the percentage of adults who use at least one social media platform has skyrocketed to 72%, up from a mere 5% in 2005. Companies have followed suit, turning to social advertising in droves and using it as a […]

National Intern Day 2020: Meet Scratch’s Intern Co-Pilots

It’s National Intern Day, and we couldn’t be more excited for the opportunity to feature our two amazing interns: Sara and Ciara. Throughout the past few months, these two have been extremely helpful to have on the team for their contributions to both Scratch’s internal and external projects. We sat down with them to discuss […]

Meet the Scratch Team: Matt Grant, Vice President of Content

At Scratch, we’ve decided to revive our Meet the Team blog series to showcase our dynamic culture and highlight the incredible things our team members do, both inside and outside the office. To kick off this new series, we sat down with Matt Grant, our Vice President of Content. From a start in academia to […]

Make the Most Out of YouTube: Best Practices for Advertisers

The last few months have rapidly altered how we interact with and consume media, perhaps forever. Streaming has reached an all time-high, with the pandemic accelerating the shift away from traditional pay TV―a trend that likely won’t be changing in the near future. In fact, pay TV subscriptions have seen enormous drops, with the number […]

Roger Murdock Awards: Exceptional Co-Pilots of Q2

Scratch highlights individual team members for quarterly performance awards. In our recent blog post, we explained what it means to be an exceptional co-pilot and proudly named our Roger Murdock Award winners for Q1. Now, as Q2 has ended, it is time for those winners to pass on the baton. Before announcing the Q2 winners, […]

The Power of Social Media in B2B Marketing

With over 3.8 billion people worldwide and over 91% of companies in the U.S. using social media, it has become a must-have digital channel for companies everywhere to increase brand awareness, likeability, and engagement. So how does this translate for B2B companies? Here’s how Scratch and our team of co-pilots leverage social media as part […]

Six Key Things to Consider for Your Virtual Event

With so many live events cancelled due to the pandemic, companies everywhere have been making the rapid shift to online experiences. And although webinars and events have always been a feature of B2B marketing, market expectations are changing as we’ve all been living a nearly completely virtual life for the past few months. This affects […]

Scratch Summer Playlist 2020

  The first week of summer is finally here, and the Scratch team couldn’t be more excited to soak up the sunshine and celebrate one of the best seasons for music! This year, we’re sharing a playlist of our favorite summer tunes. From Bob Marley to Frank Ocean, each Scratcher chose one song to add […]

What It Means to Be an Exceptional Co-Pilot: Q1 Roger Murdock Awards

Scratch highlights individual team members for quarterly performance awards. At Scratch, part of our mission is to help clients soar. In order to first take flight, however, we need a trusted team of pilots. That’s why we refer to every Scratcher as a co-pilot. We couldn’t achieve our mission to fly without them!  Scratch is […]

Education and Access Create Opportunity: How Scratch Is Supporting the Call for Change in the Black Lives Matter Movement

  Scratch Marketing + Media stands with the Black community against police violence and all other forms of structural racism in our society. We believe in the inherent equalness of every human and have been, like most everyone, thinking through meaningful ways to take a stand and create long-term change. Education and access create opportunity, […]