The Scratch Blog

The latest marketing insights, musings and recommendations

Roger Murdock Awards: Exceptional Co-Pilots of Q3

Scratch highlights individual team members for quarterly performance awards. As Q3 comes to an end, it’s that time again to announce our Roger Murdock award winners for the quarter! Before announcing the Q3 winners, here’s a brief recap of what Scratch’s Roger Murdock Awards mean: Named after the greatest co-pilot of all time from the […]

International Podcast Day: Top 10 Podcast Picks

Podcasts are a great go-to for staying entertained on a long drive, playing in the background while doing household chores, or staying up-to-date with the latest news. In honor of International Podcast Day on September 30th, we’ve asked our co-pilots to share their favorites. See our top 10 picks below:   Conan O’Brien Needs a […]

The Message Is the Message. Or Is it? 16 Common Grammar and Punctuation Errors

As some of you may know I’m a little crazy about punctuation and grammar. Before becoming a marketer, I was a book editor for close to a decade. It’s a thing with me. I get that most people did not enjoy diagramming sentences as much as I did and don’t get a real sense of […]

Four Key Considerations to Set Up Your B2B Paid Social Campaign for Success

Right now, there are more than 3 billion social media users around the globe. In the U.S., the percentage of adults who use at least one social media platform has skyrocketed to 72%, up from a mere 5% in 2005. Companies have followed suit, turning to social advertising in droves and using it as a […]

National Intern Day 2020: Meet Scratch’s Intern Co-Pilots

It’s National Intern Day, and we couldn’t be more excited for the opportunity to feature our two amazing interns: Sara and Ciara. Throughout the past few months, these two have been extremely helpful to have on the team for their contributions to both Scratch’s internal and external projects. We sat down with them to discuss […]

Meet the Scratch Team: Matt Grant, Vice President of Content

At Scratch, we’ve decided to revive our Meet the Team blog series to showcase our dynamic culture and highlight the incredible things our team members do, both inside and outside the office. To kick off this new series, we sat down with Matt Grant, our Vice President of Content. From a start in academia to […]

Make the Most Out of YouTube: Best Practices for Advertisers

The last few months have rapidly altered how we interact with and consume media, perhaps forever. Streaming has reached an all time-high, with the pandemic accelerating the shift away from traditional pay TV―a trend that likely won’t be changing in the near future. In fact, pay TV subscriptions have seen enormous drops, with the number […]

Roger Murdock Awards: Exceptional Co-Pilots of Q2

Scratch highlights individual team members for quarterly performance awards. In our recent blog post, we explained what it means to be an exceptional co-pilot and proudly named our Roger Murdock Award winners for Q1. Now, as Q2 has ended, it is time for those winners to pass on the baton. Before announcing the Q2 winners, […]

The Power of Social Media in B2B Marketing

With over 3.8 billion people worldwide and over 91% of companies in the U.S. using social media, it has become a must-have digital channel for companies everywhere to increase brand awareness, likeability, and engagement. So how does this translate for B2B companies? Here’s how Scratch and our team of co-pilots leverage social media as part […]

Six Key Things to Consider for Your Virtual Event

With so many live events cancelled due to the pandemic, companies everywhere have been making the rapid shift to online experiences. And although webinars and events have always been a feature of B2B marketing, market expectations are changing as we’ve all been living a nearly completely virtual life for the past few months. This affects […]