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No Registration: The New AI Race – DeepSeek, Regulation, and America’s Place in the Landscape

For this edition of “No Registration,” we bring you our takeaways from the New England Venture Capital Association (NEVCA) panel discussion “The New AI Race: DeepSeek, Regulation, and America’s Place in the Landscape.” With changes in U.S. administrations, the emergence of new Chinese AI models, and ongoing debates about regulation, the panel delivered timely insights […]

AI: No Registration… April 21, 2025
Interview with BIH Mentor Lora Kratchounova on Addressing Challenges and Making the Most Out of Mentorship

One of our core missions at Scratch Marketing + Media is to enable tomorrow’s tech unicorns. Our Principal, Lora Kratchounova, recently joined the growing Bulgaria Innovation Hub, focused on sharing marketing insights with the tech leaders who’ll be charting the future of innovation in her native home, as well as far beyond its borders. She […]

BIH July 4, 2024
Master your B2B Content Strategy Like a Pro

Especially in a noisy age of AI-generated fluff, crafting B2B content that breaks through the static is no easy feat. It takes a comprehensive B2B strategy that leads with positioning and inherently addresses your position in the market, as well as the unique needs of your customers and prospects. In her latest at CMSWire, Scratch […]

Blog April 24, 2024
Gen AI is Changing Public Relations Forever, But Not How You May Think

Generative AI is reinventing the working word. It’s no different for us in PR. But we can’t forget what the “R” in PR stands for—and the fact that no matter how sophisticated an AI algorithm might be, grinding out the biggest PR wins often boils down to the art of relationship building. When it comes […]

Blog February 26, 2024
ChatGPT Won’t Revolutionize B2B PR Strategy (Yet). Predictive PR Just Might

AI’s increasing digital influence is unavoidable when strategizing. Marketers are reevaluating how to go about PR in a time where content needs to be optimized for both human and digital eyes and work can be streamlined like never before. The shiny newness of AI may feel blinding, but it is not nearly advanced enough to […]

Blog July 20, 2023
The Art of the Smart ABM Scale

Figuring out what steps to take when building a smart account-based marketing (ABM) scale can feel out of reach as buyer behaviors and needs continue to evolve. Our Principal, Lora Kratchounova attended the 6sense Breakthrough22 conference which prompted her to share some of her biggest takeaways from the event as well as her own recommendations […]

Blog November 30, 2022
So Long, ABM: The New B2B Buying Realities

B2B buyer behavior is changing, and as buyers move, so must marketing and sales strategies. The conventional wisdom of ABM no longer supports the content customization needs necessary to keep the interest of key accounts. With larger buying committees, the necessity to monitor multiple buying signals, and gated assets no longer receiving nearly as much […]

Blog November 29, 2022
Roger Murdock Awards: Remarkable Co-Pilots of Q2 2022

Q2 was a fantastic quarter. Scratch’s co-pilots tackled all challenges thrown their way. The entire team continued to pursue creative strategies and brainstorm brilliant solutions, producing fantastic results for our clients. Though we can only honor so many co-pilots in the Roger Murdock awards, all of Scratch’s co-pilots are absolutely exceptional and deserve recognition. Thank […]

Blog August 16, 2022
ABM in 2022: Make It the Year of Smarter Account Based Marketing

Account-based marketing (ABM) is far from past its prime, but even winning strategies need to be revamped as the market continues to change. Gathering intel on your targets’ buying journeys and how competitors are stacking up in their minds is essential to knowing where you stand. Focusing on specific accounts and the buyer’s journey is […]

Blog June 13, 2022
How B2B Brands Can Find Success With Short-Form Video

Short form videos on platforms like Tik Tok are exploding with views. Market leaders are using this format to increase brand awareness and engagement, and it’s time to follow suit. Static images are no longer cutting it, and B2B marketers have noticed. Misconceptions about short form video platforms exclusively catering to young users is hindering […]

Blog June 9, 2022

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