Posts by Sara DeMoranville

The latest marketing insights, musings and recommendations

Taking Flight: Q&A With Scratch Principal Lora Kratchounova

We can’t imagine a more fitting way to celebrate International Women’s Day than to highlight the woman who guides us all here at Scratch. Lora Kratchounova is the Founder and Principal at Scratch Marketing + Media and has been leading the agency for over 12 years.  In honor of Women’s History Month, we’re interviewing some […]

The Power of Social Media in B2B Marketing

With over 3.8 billion people worldwide and over 91% of companies in the U.S. using social media, it has become a must-have digital channel for companies everywhere to increase brand awareness, likeability, and engagement. So how does this translate for B2B companies? Here’s how Scratch and our team of co-pilots leverage social media as part […]

Scratch Summer Playlist 2020

  The first week of summer is finally here, and the Scratch team couldn’t be more excited to soak up the sunshine and celebrate one of the best seasons for music! This year, we’re sharing a playlist of our favorite summer tunes. From Bob Marley to Frank Ocean, each Scratcher chose one song to add […]

What It Means to Be an Exceptional Co-Pilot: Q1 Roger Murdock Awards

Scratch highlights individual team members for quarterly performance awards. At Scratch, part of our mission is to help clients soar. In order to first take flight, however, we need a trusted team of pilots. That’s why we refer to every Scratcher as a co-pilot. We couldn’t achieve our mission to fly without them!  Scratch is […]