Rob Skinner

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Welcome to Content 2.0: 5 Ways Account-Based Marketing Changes the Meaning of “Customer Connection”

by Rob Skinner, Scratch Marketing + Media Often, the perceived influence of a given individual can grow from little more than a well-timed observation, and the case is on no greater display than within the dynamics of Account-Based Marketing (ABM). To illustrate, let me reflect my experience of viewing the latest Star Wars installment, Rogue […]

Account-Based Marketing March 9, 2017
To Drive B2B Demand, Kill the Story

By Rob Skinner, Scratch Marketing + Media I did not expect January’s Marketing Profs Virtual Conference, Top Marketing Trends of 2017, to underscore my growing personal sentiment that the “brand story” has slipped into a state of overuse, to the point it’s losing effectiveness as a content marketing framework. But it did, and the results […]

Blog January 26, 2017

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