Posts by Patrick Deren

The latest marketing insights, musings and recommendations

Four Key Considerations to Set Up Your B2B Paid Social Campaign for Success

Right now, there are more than 3 billion social media users around the globe. In the U.S., the percentage of adults who use at least one social media platform has skyrocketed to 72%, up from a mere 5% in 2005. Companies have followed suit, turning to social advertising in droves and using it as a […]