Lora Kratchounova

Stay up to date on the latest market insights, musings + Scratch news

Scratch’s Annual Charity Contribution Goes to Tech Futures at Hack the Hood

At Scratch Marketing + Media, we’re huge fans of radical technologies, and we’re even bigger fans of the visionaries who pioneer them. The co-pilots at Scratch are fortunate to work side-by-side with some of the current generation’s most exciting entrepreneurs and tech innovators. From telling their stories and watching their growth, we know that tech […]

Blog December 17, 2021
Education and Access Create Opportunity: How Scratch Is Supporting the Call for Change in the Black Lives Matter Movement

Scratch Marketing + Media stands with the Black community against police violence and all other forms of structural racism in our society. We believe in the inherent equalness of every human and have been, like most everyone, thinking through meaningful ways to take a stand and create long-term change. Education and access create opportunity, and […]

Blog June 11, 2020
Happy Holidays from us at Scratch!

There are plenty of good reasons to be cheerful this holiday season and hope for a better and brighter 2018. Our research shows that there are at least 20 positive facts that are worth celebrating.

Blog December 22, 2017
Most heard at Inbound 2017: Growth, Chatbots & Messaging, and Michelle Obama

For the typical attendee, an event of the scale of Hubspot’s Inbound takes weeks – if not months – to digest, even for veterans like me who had carefully selected all sessions in advance and knew exactly what information she hoped to walk away with. Four days, 21,000 attendees, 100 countries, 285 sessions, 273 speakers – as […]

Blog October 3, 2017
Results Are In: Social Lead Conversions Grow 25% by Joining Forces with Kitewheel (with an ABM spin)

By: Lora Kratchounova One of the best parts of running a marketing consulting firm is the freedom I have to test new ways of connecting companies and their solutions with customers. Everyone at Scratch Marketing + Media has the charter to test new tools on the market and see how we can up our game […]

Account-Based Marketing August 7, 2017
#bpmonlineGlobalTour: My newly found appreciation for process, storytelling and authenticity

I consider myself generally lucky – and as my luck would have it, my team and I were invited to be part of the bpm’online Global Tour in Boston. The header for the event, Accelerate Time-to-Strategy Execution was interesting enough, but being part of Day One was a lot more than I originally expected. Having […]

Blog May 14, 2017
Three Things Account-Based Marketing is Not And One Thing it is

By Lindsay Frey, President, demandDrive, and Lora Kratchounova, Principal, Scratch Marketing + Media Note: This article often references our new industry report, “2017 State of Account-Based Marketing” developed jointly between demandDrive and Scratch Marketing + Media. We encourage you to read that in conjunction with this article. Unless you’ve been living under a rock for […]

Account-Based Funnel Management May 5, 2017
#CRMEvolution 2017: AI, Customer Engagement, Speed Sprinkled with some ABM pixie dust

I always look forward to being part of CRMEvolution. You just can’t help but come back from it with a bigger brain, new connections, friendships and great memories. The biggest takeaway from the show this year for me is that despite all the advances in marketing, sales and speech technology, it still comes down to […]

Blog May 2, 2017
Announcing the 2017 State of ABM Industry Report from Scratch Marketing + Media and demandDrive

By Lora Kratchounova, Principal, Scratch Marketing + Media, and Lindsay Frey, President, demandDrive When you bring together the complementary perspectives of two great companies steeped in account-based (AB) methodology — one working in external sales development and demand generation and the other focused on integrated, multi-channel, digital marketing — you get a very practical understanding of […]

Blog April 11, 2017
Multichannel Campaigns: Modern Marketing Architecture

By Lora Kratchounova, Scratch Marketing + Media In marketing, there is always one ideal channel for your message. And the tooth fairy is real, too. In truth, it’s been almost 40 years since a single-channel approach has made sense. Sure, back in the 1970s and even the ‘80s, advertisers could rely on TV and radio […]

Blog February 24, 2017

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