Posts by Lora Kratchounova

The latest marketing insights, musings and recommendations

Scratch’s Annual Charity Contribution Goes to Tech Futures at Hack the Hood

At Scratch Marketing + Media, we’re huge fans of radical technologies, and we’re even bigger fans of the visionaries who pioneer them.  The co-pilots at Scratch are fortunate to work side-by-side with some of the current generation’s most exciting entrepreneurs and tech innovators. From telling their stories and watching their growth, we know that tech […]

Education and Access Create Opportunity: How Scratch Is Supporting the Call for Change in the Black Lives Matter Movement

  Scratch Marketing + Media stands with the Black community against police violence and all other forms of structural racism in our society. We believe in the inherent equalness of every human and have been, like most everyone, thinking through meaningful ways to take a stand and create long-term change. Education and access create opportunity, […]

How to Create A Holiday Meal from Scratch: 2019 Holiday Card

At Scratch M+M we believe in great people, great work and … of course – great food! Whether you’re just into holiday gatherings for the cheese plate or are in search of your next great creative cocktail – there’s something in here for everyone. We hope you enjoy our little foodie offering and HIGHLY recommend […]

Happy Holidays from us at Scratch!

There are plenty of good reasons to be cheerful this holiday season and hope for a better and brighter 2018. Our research shows that there are at least 20 positive facts that are worth celebrating.

Most heard at Inbound 2017: Growth, Chatbots & Messaging, and Michelle Obama

#bpmonlineGlobalTour: My newly found appreciation for process, storytelling and authenticity

I consider myself generally lucky – and as my luck would have it, my team and I were invited to be part of the bpm’online Global Tour in Boston. The header for the event, Accelerate Time-to-Strategy Execution was interesting enough, but being part of Day One was a lot more than I originally expected. Having […]

#CRMEvolution 2017: AI, Customer Engagement, Speed Sprinkled with some ABM pixie dust

I always look forward to being part of CRMEvolution. You just can’t help but come back from it with a bigger brain, new connections, friendships and great memories. The biggest takeaway from the show this year for me is that despite all the advances in marketing, sales and speech technology, it still comes down to […]

Announcing the 2017 State of ABM Industry Report from Scratch Marketing + Media and demandDrive

By Lora Kratchounova, Principal, Scratch Marketing + Media, and Lindsay Frey, President, demandDrive When you bring together the complementary perspectives of two great companies steeped in account-based (AB) methodology — one working in external sales development and demand generation and the other focused on integrated, multi-channel, digital marketing — you get a very practical understanding of […]