Posts by Ciara Campbell

The latest marketing insights, musings and recommendations

Roger Murdock Awards: Exceptional Co-Pilots of Q4

Scratch highlights individual team members for quarterly performance awards. 2020 was a year full of constant pivots and challenges that required adaptability and an open mind to approach. At Scratch, we couldn’t be more grateful to have members on our team who never cower in the face of challenges, but instead rise up. Looking back […]

Imagination Takes Flight During International Creativity Month

Creativity is an outlet for so many of us, and there’s no shortage of it within the Scratch team. In the last year, we’ve found ourselves turning to our various outside-of-work passions more than ever (can you guess why?). January is International Creativity Month, so we’ve decided to share our own interests with each other […]

Roger Murdock Awards: Exceptional Co-Pilots of Q3

Scratch highlights individual team members for quarterly performance awards. As Q3 comes to an end, it’s that time again to announce our Roger Murdock award winners for the quarter! Before announcing the Q3 winners, here’s a brief recap of what Scratch’s Roger Murdock Awards mean: Named after the greatest co-pilot of all time from the […]

Four Key Considerations to Set Up Your B2B Paid Social Campaign for Success

Right now, there are more than 3 billion social media users around the globe. In the U.S., the percentage of adults who use at least one social media platform has skyrocketed to 72%, up from a mere 5% in 2005. Companies have followed suit, turning to social advertising in droves and using it as a […]

Six Key Things to Consider for Your Virtual Event

With so many live events cancelled due to the pandemic, companies everywhere have been making the rapid shift to online experiences. And although webinars and events have always been a feature of B2B marketing, market expectations are changing as we’ve all been living a nearly completely virtual life for the past few months. This affects […]