The Agentic GTM Era: 

Win the Battle of the Answers

Turn your website into an answer-led growth engine that gets discovered by LLMs, delivers high-quality answers to buyers, and ties every interaction back to pipeline. Scratch helps you assess your answer posture, design the right GTM approach, and activate and scale programs that meet buyers where the journey now begins.

Schedule an Assessment
Explore Our Offerings

0

%

Increase in LLM-referred
traffic YoY

0

×

Monthly conversion 
rate uplift

0

×

Higher engagement with contextual experiences

The Problem: Buyers Have Moved

The traditional funnel has migrated off-site into AI chat interfaces.
Your brand is being evaluated before buyers ever visit your site.

Discovery Has Shifted

Buyers use LLMs to synthesize information, evaluate options, and narrow vendor lists before clicking a single link. If your brand isn’t discoverable in AI answers, you’re already filtered out.

Content Wasn’t Built to Answer

Your content was designed to present information, not to respond to specific buyer questions. Entity coverage, competitive framing, and answer quality now determine discoverability and trust.

Journeys Are Compressed

Buyers arrive pre-educated and question-first. They consume 46% fewer pages, spend 36% less time on site, yet conversion rates have tripled. The buying journey is faster but more anonymous.

Websites Must Be Agents

Static pages can no longer compete. Your website needs to operate as an autonomous GTM agent that delivers personalized answers, guides buyers, and captures intent signals in real-time.

The Solution: Answer-Led GTM

We enable B2B tech companies win the agentic GTM era by making their websites answer-ready, LLM-discoverable, and pipeline-connected. This is not “chat on the website.” This is answer-led buyer journeys as a GTM capability.

External Discoverability

Ensure your brand is accurately represented in LLM responses through strategic content architecture and AEO optimization.

Internal Answer Engine

Transform your website into an intelligent system that delivers contextual, pipeline-moving answers to buyer questions.

Signal Capture & Attribution

Connect every answer interaction to your GTM stack, treating questions as first-class buying signals tied to pipeline outcomes.

Our Offerings

A complete journey from assessment to activation to continuous optimization

Answer Readiness Assessment

A fast, low-risk diagnostic that gives CMOs and CGOs a clear, quantified view of their answer posture versus competitors and a 90-day path to an agentic website experience.

What You Get

  • Answer accuracy & reliability scorecard
  • Content gap heatmap with entity coverage analysis
  • Competitive answer benchmarking
  • High-impact buyer question map
  • 90-day activation roadmap

How It Works

  • Ingest website and key documents
  • Simulate real buyer questions
  • Test answer accuracy and consistency
  • Benchmark against competitors
  • Deliver executive summary and roadmap

Answer-Led Website Activation

A 90-day joint implementation that turns assessment insights into a live, agentic website experience without requiring a full platform rollout on day one.

Implementation Steps

  • Back-end LLM interrogation and content mapping
  • Answer QA & guardrails workshop
  • Content enablement for top 20-50 buyer questions
  • Front-end answer unit deployment
  • GTM stack integration and outcome measurement

Outcomes

  • Live agentic answer experience on your site
  • Pipeline-optimized content architecture
  • Persona-aware answer prompts
  • Answer engagement tracking
  • Conversion lift measurement

Scale: LLM Discoverability & AEO Program

A continuous program that connects external LLM visibility with internal answer performance, ensuring your brand wins the battle of the answers both outside and inside your website.

Continuous Capabilities

  • AEO strategy and execution
  • Entity authority building
  • Competitive LLM answer monitoring
  • Real buyer question feed analysis
  • Content optimization

Why This Matters

  • External answers create demand
  • Internal answers convert it
  • Questions close the loop
  • Your brand stays ahead of the curve
  • Competitive intelligence informs strategy

See Where You Stand in the Battle of the Answers

Book an Answer Readiness Assessment to find out how your brand performs when buyers ask LLMs the questions that matter most — and get a clear 90-day roadmap to close the gaps.

Go Deeper on Answer-Led GTM

Explore the strategies, frameworks, and real-world insights behind winning in the agentic era.