Account-Based Marketing

Stay up to date on the latest market insights, musings + Scratch news

Account-Based Marketing News Digest: How to Hire a Director of ABM?

A Roundup of News, Tools, Events and Thought Leadership from the World of Account-Based Funnel Management By John Saxe, Scratch Marketing + Media You want to stay abreast of the latest developments in account-based, but you don’t have time to read everything. That’s where we come in. In each digest, Scratch Marketing recaps the most […]

ABM News Digest December 7, 2017
Account-Based Marketing News Digest: AI for Everyone!

A Roundup of News, Tools, Events and Thought Leadership from the World of Account-Based Funnel Management By John Saxe, Scratch Marketing + Media You want to stay abreast of the latest developments in account-based, but you don’t have time to read everything. That’s where we come in. In each digest, Scratch Marketing recaps the most […]

ABM News Digest October 20, 2017
Results Are In: Social Lead Conversions Grow 25% by Joining Forces with Kitewheel (with an ABM spin)

By: Lora Kratchounova One of the best parts of running a marketing consulting firm is the freedom I have to test new ways of connecting companies and their solutions with customers. Everyone at Scratch Marketing + Media has the charter to test new tools on the market and see how we can up our game […]

Account-Based Marketing August 7, 2017
Three Things Account-Based Marketing is Not And One Thing it is

By Lindsay Frey, President, demandDrive, and Lora Kratchounova, Principal, Scratch Marketing + Media Note: This article often references our new industry report, “2017 State of Account-Based Marketing” developed jointly between demandDrive and Scratch Marketing + Media. We encourage you to read that in conjunction with this article. Unless you’ve been living under a rock for […]

Account-Based Funnel Management May 5, 2017
eBook: Account Selection Made Easy

How to Identify the Right Accounts for Your ABM Program Who Do You Want to Target with Your Account-Based Marketing Program? You know you need to add ABM into your mix of integrated marketing efforts to grow your business. But what if you’re not sure how to identify the right target accounts? That’s where Scratch […]

Account-Based Marketing March 20, 2017
Last Week in Account-Based Marketing: Know Your Audience

A Roundup of News, Tools, Events and Thought Leadership from the World of Account-Based Funnel Management By John Saxe, Scratch Marketing + Media You want to stay abreast of the latest developments in account-based, but you don’t have time to read everything. That’s where we come in. Each week Scratch Marketing recaps the most recent […]

ABM News Digest March 16, 2017
Welcome to Content 2.0: 5 Ways Account-Based Marketing Changes the Meaning of “Customer Connection”

by Rob Skinner, Scratch Marketing + Media Often, the perceived influence of a given individual can grow from little more than a well-timed observation, and the case is on no greater display than within the dynamics of Account-Based Marketing (ABM). To illustrate, let me reflect my experience of viewing the latest Star Wars installment, Rogue […]

Account-Based Marketing March 9, 2017
Last Week in ABM: Let’s Call It What It Really Is – Account-Based Funnel Management

A Roundup of News, Tools, Events and Thought Leadership from the World of Account-Based Funnel Management By John Saxe You want to stay abreast of the latest developments in account-based, but you don’t have time to read everything. That’s where we come in. Each week Scratch Marketing recaps the most recent doings in the account-based […]

ABM News Digest March 7, 2017
Sales and Marketing Alignment: It Might Be Closer Than You Think

Last night I had the good fortune to have been invited to attend a panel discussion and networking event at Tufts University focused on the value and importance of careers in sales. It was hosted by Tufts Career Services and geared towards giving current undergraduate students in the School of Engineering …

Account-Based Marketing March 2, 2017
How to Select the Right Accounts for Your Account-Based Marketing Program

By Lora Kratchounova, Scratch Marketing + Media Account selection is the first and most critical foundational component of any account-based marketing program. Identifying target accounts in the world of account-based marketing (ABM) is the process of prioritizing companies and organizations by their likelihood of converting to a sale. In ABM, the greatest emphasis of the […]

Account-Based Marketing February 15, 2017

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