2017 State of Account-Based Marketing

Industry Report and Roadmap to
Account-Based Funnel Management Success

ABM is Game-On!

This year Scratch Marketing and Media and demandDrive joined forces to poll marketing and sales professionals on their ABM plans in 2017. Here’s a peek into what we found:

B2B organizations are executing or considering ABM initiatives

ABM investment is increasing in 2017:

  • 75% plan to invest in ABM in 2017, a 65% increase compared to 2016
  • 64% are planning to spend more than $100K

Yet, 75% rate themselves as less than proficient in ABM

In January and February of 2017, Scratch Marketing and Media and demandDrive conducted a joint survey of B2B professionals in sales, marketing, and other roles to explore current and planned investment in account-based initiatives.

The report reveals where organizations are struggling with their account-based strategy and execution, and it identifies the opportunities for growth in 2017. The report also offers a practical roadmap for launching an account-based initiative through a new lens of Account-Based Funnel Management (ABFM), the right approach for B2B organizations to grow their businesses.

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Download the 2017 State of Account-Based Marketing Industry Report now:
  • Get the full survey results and analysis based on over 100 responses
  • Benchmark your company against your peers
  • Get a practical roadmap to ABM success in 2017

Download the industry report to see how your organization’s ABM strategy stacks up!

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