Game-changing Marketing and PR
for Game-changing Companies
Proudly bringing tech innovations to market + helping them soar since 2009
Agency Services + Consultancy Thinking.
Scratch M+M is a growth advisor and nimble execution partner for game-changing technology and innovation companies. We are based in Boston and we work with clients across the country and around the world. Bringing the latest methodologies, insights, ideas, and campaigns to our clients, we chart impactful, integrated growth plans based on the unique needs of our partners – and help them soar. Once we take off, we continue to execute those PR, Marketing and Sales communications programs in an integrated manner.
OUR WORK
Stratus Technologies
End-to-end lead generation campaign development employing fresh creative concepts and insightful thought-leadership materials.
ViewStratus Technologies
End-to-end lead generation campaign development employing fresh creative concepts and insightful thought-leadership materials.
The Challenge
Stratus Technologies is a leading provider of availability solutions, keeping multiple industries up and running. In 2016 they needed a partner to help them grow channel pipeline and overall awareness of their industrial automation solutions.
The Solution + Results
Scratch worked with Stratus to develop a unique campaign, Modernize Automation, from concept and target buyer research through engagement strategy and execution. The campaign offered a series of insightful, visually sophisticated content assets for target buyer engagement and channel partners globally. With a fresh design concept filtered across several eBooks, industry whitepapers, infographics, a series of blogposts, online calculators, landing pages, social media campaign graphics, posters, mailers and even a partner playbook to educate partners on how to take advantage of the campaign, the effort is – as noted by the executive team – “one of the most successful and well-designed campaigns in recent years.”
Tego, Inc.
Revealing the future potential and value of ground-breaking smart-asset technology.
The Challenge
Tego came to Scratch with a unique challenge. Its solution was well-established in specific industries; the company had literally written the Air Transport Association’s standard for automated identification and data capture on flyable parts. But Tego needed to diversify. The technology had a strong role to play in new vertical markets, but the message was not sticking.
The Solution + Results
Scratch re-branded Tego as a Smart Asset company: Designing a new website from the ground up, re-vamping the messaging platform and delivering a go-to-market strategy to capitalize on a more diversifed set of commercial opportunities.
Results:
The effort jumped visibility among targeted audience of 5.75 Million online readers. Won several high-leverage speaking engagements and built Analyst Relations program from the ground up, gaining mindshare with influencers at Gartner, Forrester, ARC Advisory Group and IDC. In addition, Scratch also initiated social engagement program on LinkedIn and Twitter.
Kitewheel, Inc.
Generating visibility and inbound leads for a growing brand in a hot, new market with integrated PR and design.
ViewKitewheel, Inc.
Generating visibility and inbound leads for a growing brand in a hot, new market with integrated PR and design.
The Challenge
Kitewheel’s customer journey platform not only unifies but adds a hyper-intelligent logic layer to all marketing and business systems, enabling brands to deliver real-time customer journeys at scale. In this new and growing market, Kitewheel needed a partner to help them esablish a strong foothold among media, brand, agencies and analysts – increasing inbound leads and securing a position as the leading provider of customer journey technology.
The Solution + Results
Alongside an ongoing effort to elevate the Kitewheel website and design system, Scratch supported the launch and development of original surveys, reports and a thought leadership campaign, securing coverage in 58+ major publications including MarketingLand, MarTech, Mediapost, eMarketer, Ad Age and more.
Estimated Coverage views: 284,000
VMware + Dell EMC
Integrated, multi-channel social media campaign educates the marketplace and generates interest in joint solutions.
ViewVMware + Dell EMC
Integrated, multi-channel social media campaign educates the marketplace and generates interest in joint solutions.
The Challenge
In the white-hot market for hyper-converged infrastructure solutions, VMware and Dell EMC sought to establish awareness of and demand for VxRail as a leading solution for a complete VMware-based software-defined data center infrastructure.
The Solution + Results
Scratch devised an integrated, multi-channel social media campaign comprising paid, owned and earned social media components featuring jointly authored blog posts and contributed bylines, paid and organic social media advertising, and paid content syndication.
Pwnie Express
Leveraging research alongside creative design to generate a clear position, industry visibility and traction with key audiences.
ViewPwnie Express
Leveraging research alongside creative design to generate a clear position, industry visibility and traction with key audiences.
The Challenge
Pwnie Express sought to develop a clear position in a crowded sector and drive brand awareness through compelling, original research and industry analysis. In addition, Pwnie wanted to continue to strengthen their foothold as a go-to resource for security professionals facing an increasing number of complex challenges.
The Solution + Results
Through original research materials, Scratch helped Pwnie drive awarness and sales in a crowded sector. The Internet of Evil Things report (IoET) highlighted the fact that security professionals are not prepared to detect and monitor less common RF and off-network IoT devices, and included original data and analysis to further illuminate the issue.
This effort not only expanded as a larger thought leadership platform to support the brand, but resulted in coverage from top publications such as CSO, Cyber parse, CRN, Bloomberg Radio, Baseline and Bandt.
AirWatch
Communicating the value proposition of partnering with VMware on mobility solutions to mobile carriers.
ViewAirWatch
Communicating the value proposition of partnering with VMware on mobility solutions to mobile carriers.
The Challenge
The VMware AirWatch group was looking for streamlined messaging that could capture the value of a suite of offerings managed by a number of different VMware business groups and communicate it to its key accounts in the telecom industry.
The Solution + Results
Scratch created a suite of assets, including two white papers, a sales presentation and an infographic, to communicate to mobile carriers the value of partnering with VMware to resell VMware’s mobility solutions.
VMware SISO Campaigns
Strategic enablement campaigns rewarded Alliance partners for staying up to date on joint solutions via quarterly contests.
ViewVMware SISO Campaigns
Strategic enablement campaigns rewarded Alliance partners for staying up to date on joint solutions via quarterly contests.
The Challenge
VMware sought to increase instances of Certification and Accreditation on key solution areas supported by SISO partners – Cloud, Networking and Mobility. However learning modules were often time-intensive and expensive.
The Solution + Results
Scratch worked across four different SISO partnerships to develop unique education contests, landing pages and promotional assets. With rewards like iPads and Apple Watches and top-dog status/ recognition, learners logged over 1,300 additional Certifications, Accreditations and Hands-on Labs instances in 2016, a tremendous increase from the previous year.
Shyft Analytics
Deliver enterprise cloud analytics for life sciences that increase competitiveness, customer engagement and revenue potential.
ViewShyft Analytics
Deliver enterprise cloud analytics for life sciences that increase competitiveness, customer engagement and revenue potential.
The Challenge
Shyft was looking to reposition from a consulting company to a tech innovator in the life science space through a new brand, positioning, messaging, website redesign, sales enablement and PR to reveal its innovation to the market.
The Solution + Results
Scratch supported Shyft by partnering on the development of positioning, messaging, designing and developing a series of impactful sales materials alongside an integrated PR and content program.
Masabi
Global leader in mobile ticketing for transportation. Masabi makes transport smarter by simplifying ticketing, validation and operations.
ViewMasabi
Global leader in mobile ticketing for transportation. Masabi makes transport smarter by simplifying ticketing, validation and operations.
The Challenge
Masabi’s mobile ticketing platform is a game changer for public transit agencies, and the company needed to drive awareness that validated the benefits to key stakeholders in major metro areas.
The Solution + Results
Scratch successfully secured coverage for Masabi surrounding their mobile ticketing app launches in Boston, New York, and Las Vegas to 39+ major publications including Boston Business Journal, Engadget, SmartRail World, The Verge, and more. Scratch also built a thought leadership program for CEO Brian Zanghi surrounding smart cities and the future of transportation resulting in a 40% increase in Twitter followers, 460% increase in profile visits and 92k total Twitter impressions.
Estimated Coverage views: 344,000
Build + Solidify Your Brand Authority
Scratch M+M’s unique growth marketing approach rests on a principle we call “Digital Authority.” We help you define, differentiate and leverage your market expertise into impactful visibility, influence and sales.
HOW DO WE DIFFERENTIATE FROM SIMILAR OFFERINGS?
We diagnose and define how to take your
unique expertise and value to market through
market, buzz and topic analysis.
WHAT IS OUR OPTIMAL MESSAGE AND MARKETING MIX?
We benchmark you against the leaders and peers in your market, then design and execute sharp, integrated Paid-Owned-Earned (POE) plans and campaigns.
HOW DO I SHORTEN MY SALES CYCLE?
We flex Challenger + Solution Sales and
Account-Based Marketing to enable your sales team to engage buyers quicklier, and sell faster.
OUR MISSION:
Simplify really complex problems.
Deliver impactful results.
Help clients soar.
High five…Repeat.
Your Switched-on Marketing Co-pilots
Scratch M+M’s mission is to accelerate meaningful change – by enabling game-changing technology and innovations to be recognized and adopted quickly. We partner with clients on all execution fronts to get results fast – to grow your domain expert visibility through integrated thought leadership, content, and media and analyst relations; and increase sales through decisive market conditioning.
DEEP SECTOR EXPERTISE
- SaaS Applications
- Mobility
- Data Management / Integration
- Cloud / Data Center
- Security
- Healthcare IT
- Digital Marketing Tools + Platforms
- Communications + Service Providers
- Marketing + Sales Content Development
- IoT
Integrated Services
- Strategic Marketing
- Brand / Digital Authority
- Go-to-Market Plans
- Demand Generation / Account-Based Marketing (ABM)
- PR, Media, Influencer + Analyst Relations
- Content Marketing
- Digital and Graphic Design + SEO
- Social Media + Community Activation
- Sales + Channel Enablement Programs
Content Creation
- Whitepapers
- Surveys
- Industry Reports
- Case Studies
- Solution Briefs
- eBooks
- Infographics
- Videos
- Digital Properties and Websites
- Sales Portals and Briefcases
Our Captains
Lora Kratchounova
Principal
Lora Kratchounova
Principal
Expertise + Background
Lora has never questioned that marketing is her top passion. From her days as a marketing director for Shell Oil in 1994 to increasingly more digital and strategic roles across Modem Media (now Digitas), Vacation Coach (now TripAdvisor), American Express, and a series of startups, Lora now leads the consulting and marketing practice at Scratch M+M.
In addition, Lora continues to mentor, teach and support across numerous Boston-area organizations including the MIT Forum, The Startup Institute and Brandeis University.
Likes: Shoes, red wine, insanely complex technology, sushi
Dislikes: When people say “flush out” but they mean “flesh out”
Peter Atanasoff
VP
Peter Atanasoff
VP
Expertise + Background
You could say Peter’s an optimist. A believer in the art of the possible and the promise of technologies and innovation, Peter gets excited by the opportunity to get to stretch goals. Driven by solid data analysis and structured approaches, Peter generally tries to get to the bottom of it.
Having worked in senior management roles within technology and professional services companies for over 20 years, Peter brings to our clients a consulting mindset and a breadth of understanding of marketing and business problems as well as the respective solutions. Peter is an active contributor to the technology start-up community in the Boston area through various forums and organizations.
This year Peter’s New Year’s resolution was (again) to make the most of it.
Likes: Music, cowboy hats, anything made of paper, architecture
Dislikes: When people don’t fill in their time sheets
Alyssa Prettyman
Creative Director
Alyssa Prettyman
Creative Director
Expertise + Background
Alyssa manages and helps flex the creative muslce at Scratch. With deep expertise in B2B branding, identity systems and digital development, Alyssa has supported the launch of dozens of websites, campaigns, reports, infographics and videos for her clients. Having worked intimately with the Scratch PR and Strategy teams for many years, she ensures everything her team touches is in perfect harmony with a client’s brand and goals.
Likes: Yoga, food, sarcasm + a great martini
Dislikes: Lack of alignment: physical, intellectual or creative
John Saxe
Senior Account Director
John Saxe
Senior Account Director
Expertise + Background
John's background fits in well with Scratch's principles of Marketing the Future: just as products today are never finished and must always be innovating, John has a knack for constant reinvention and rejuvenation. He brings a wealth of experience in editorial management to Scratch, which he applies to the complex task of partnering with subject matter experts to tease out technical content and create compelling stories for different audiences seeking an understanding of the topic at hand.
Likes: Sailing; singing; subject-verb agreement and parallelism
Dislikes: Dirty microwaves; people who know less than they think they know
JOIN THE TEAM
You can work anywhere, so why consider Scratch?
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