The Challenge

Stratus Technologies is a leading provider of availability solutions, keeping multiple industries up and running. In 2016 they needed a partner to help them grow channel pipeline and overall awareness of their industrial automation solutions.

The Solution + Results

Scratch worked with Stratus to develop a unique campaign, Modernize Automation, from concept and target buyer research through engagement strategy and execution. The campaign offered a series of insightful, visually sophisticated content assets for target buyer engagement and channel partners globally.  With a fresh design concept filtered across several eBooks, industry whitepapers, infographics, a series of blogposts, online calculators, landing pages, social media campaign graphics, posters, mailers and even a partner playbook to educate partners on how to take advantage of the campaign, the effort is – as noted by the executive team – “one of the most successful and well-designed campaigns in recent years.”

The Challenge

Tego came to Scratch with a unique challenge. Its solution was well-established in specific industries; the company had literally written the Air Transport Association’s standard for automated identification and data capture on flyable parts. But Tego needed to diversify. The technology had a strong role to play in new vertical markets, but the message was not sticking.

The Solution + Results

Scratch re-branded Tego as a Smart Asset company: Designing a new website from the ground up, re-vamping the messaging platform and delivering a go-to-market strategy to capitalize on a more diversifed set of commercial opportunities.

Results:

The effort jumped visibility among targeted audience of 5.75 Million online readers. Won several high-leverage speaking engagements and built Analyst Relations program from the ground up, gaining mindshare with influencers at Gartner, Forrester, ARC Advisory Group and IDC. In addition, Scratch also initiated social engagement program on LinkedIn and Twitter.

The Challenge

Kitewheel’s customer journey platform not only unifies but adds a hyper-intelligent logic layer to all marketing and business systems, enabling brands to deliver real-time customer journeys at scale. In this new and growing market, Kitewheel needed a partner to help them esablish a strong foothold among media, brand, agencies and analysts – increasing inbound leads and securing a position as the leading provider of customer journey technology.

The Solution + Results

Alongside an ongoing effort to elevate the Kitewheel website and design system, Scratch supported the launch and development of original surveys, reports and a thought leadership campaign, securing coverage in 58+ major publications including MarketingLand, MarTech, Mediapost, eMarketer, Ad Age and more.

Estimated Coverage views: 284,000

The Challenge

In the white-hot market for hyper-converged infrastructure solutions, VMware and Dell EMC sought to establish awareness of and demand for VxRail as a leading solution for a complete VMware-based software-defined data center infrastructure.

The Solution + Results

Scratch devised an integrated, multi-channel social media campaign comprising paid, owned and earned social media components featuring jointly authored blog posts and contributed bylines, paid and organic social media advertising, and paid content syndication.

The Challenge

Pwnie Express sought to develop a clear position in a crowded sector and drive brand awareness through compelling, original research and industry analysis. In addition, Pwnie wanted to continue to strengthen their foothold as a go-to resource for security professionals facing an increasing number of complex challenges.

The Solution + Results

Through original research materials, Scratch helped Pwnie drive awarness and sales in a crowded sector. The Internet of Evil Things report (IoET) highlighted the fact that security professionals are not prepared to detect and monitor less common RF and off-network IoT devices, and included original data and analysis to further illuminate the issue. 

This effort not only expanded as a larger thought leadership platform to support the brand, but resulted in coverage from top publications such as CSO, Cyber parse, CRN, Bloomberg Radio, Baseline and Bandt.

The Challenge

The VMware AirWatch group was looking for streamlined messaging that could capture the value of a suite of offerings managed by a number of different VMware business groups and communicate it to its key accounts in the telecom industry.

The Solution + Results

Scratch created a suite of assets, including two white papers, a sales presentation and an infographic, to communicate to mobile carriers the value of partnering with VMware to resell VMware’s mobility solutions.

The Challenge

VMware sought to increase instances of Certification and Accreditation on key solution areas supported by SISO partners – Cloud, Networking and Mobility. However learning modules were often time-intensive and expensive.

The Solution + Results

Scratch worked across four different SISO partnerships to develop unique education contests, landing pages and promotional assets. With rewards like iPads and Apple Watches and top-dog status/ recognition, learners logged over 1,300 additional Certifications, Accreditations and Hands-on Labs instances in 2016, a tremendous increase from the previous year.

The Challenge

Shyft was looking to reposition from a consulting company to a tech innovator in the life science space through a new brand, positioning, messaging, website redesign, sales enablement and PR to reveal its innovation to the market.

The Solution + Results

Scratch supported Shyft by partnering on the development of positioning, messaging, designing and developing a series of impactful sales materials alongside an integrated PR and content program.

The Challenge

Masabi’s mobile ticketing platform is a game changer for public transit agencies, and the company needed to drive awareness that validated the benefits to key stakeholders in major metro areas.

The Solution + Results

Scratch successfully secured coverage for Masabi surrounding their mobile ticketing app launches in Boston, New York, and Las Vegas to 39+ major publications including Boston Business Journal, Engadget, SmartRail World, The Verge, and more. Scratch also built a thought leadership program for CEO Brian Zanghi surrounding smart cities and the future of transportation resulting in a 40% increase in Twitter followers, 460% increase in profile visits and 92k total Twitter impressions.

Estimated Coverage views: 344,000