Struggling retailers and social media marketers Last Tuesday I attended FutureM, where I sat in on a retail technology presentation and a social media panel. The topics were very different – “The Store of the Future” and “The Future of Social is Action and ROI” – but they also shared a lot of similarities. Both [...]
We’ve all had those days – rolling out of bed, shuffling to the bathroom, dragging ourselves to the coffee machine for a much needed caffeine kick, and then heading out the door for our morning commute. And then running back inside for the keys and wallet we forgot. What if we could avoid all that [...]
The term ‘Accountable Care Organization (ACO)’ first cropped up in 2006 during a Medicare Payment Advisory Commission meeting. Initially named by Eliot Fisher, the Director of the Center for Health Policy Research at Dartmouth, an ACO is defined as a healthcare payment and delivery model where a network of providers and/or organizations agree to share [...]
I’m lucky. For the past two years I’ve received professional support from an impressive “binder” of female marketers. Often times, I forget that this is not the case for everyone. As fairness in the workplace continues to dominate the headlines, from Melissa Mayer’s highly publicized pregnancy, to Anne-Marie Slaughter’s viral article in the Atlantic Monthly, [...]
Last week HootSuite announced the integration of Webtrends with their social media management platform. This integration will provide HootSuite Enterprise and Webtrends Analytics On Demand clients’ access to performance data and measurement tools, specifically around their social content. Customizable analytics reports can be automatically generated to provide a detailed analysis of social media ROI as [...]
