August 24, 2012
In the past, trying to raise your Klout score was almost as frustrating as trying to lose weight. The infamous number that measures online influence through individuals’ social media following and engagement data was a sore subject among most marketers. Leslie Poston, author of Social Marketing Metrics for Dummies, warned marketers in a recent interview to [...]
August 8, 2012
As the in-house SEO specialist at Scratch Marketing + Media, I’m always on the lookout for tools to make keyword research easier. Diigo is one such tool. Easily downloaded as an extension to the Google Chrome Toolbar, Diigo allows you to highlight, annotate and bookmark specific online pages and share those findings with your team [...]
August 1, 2012
As marketers, we are always on the hunt for the best-in-class practices to enhance our own strategies, but where do we find these trinkets of wisdom? Of course we look to a multitude of social media blog sources like AdAge, Forbes, Mashable, Social Media Today, Socialnomics or Business2Community — to name a few — but [...]
