I hope that it doesn’t surprise you to hear that at Scratch Marketing + Media, we’re big believers in the power of social media. No matter your industry—whether you’re a thriller author hoping to get your 18th book on the NYT bestseller list, or the wholesale cranberry distributor educating consumers about the dangers of mislabeling, [...]
This is a new blog post from our intern, Viktor. Have you heard of The Oprah Effect? In case you’re unaware, every product Oprah touches turns to gold. She is one of the most influential personalities of our times who can make or break products, people and companies. After being featured on her show, a [...]
Last week, we attended the first ever Boston Content Event (in fact, Lora was a panelist!) The event was organized by awesome, tremendous Bostonians Arestia Rosenberg and Jay Acunzo. Driven by their love of all things content, they brought together some of the brightest minds around, including Chase Garbarino of BostInno, John Dukakis of Hill [...]
Google Penguin is the latest update to Google’s ranking algorithm. Evaluate your site’s analytics to determine if the update hurt your site in the long run, rather than simply being pinged in a temporary update. If your site was affected by the update, we’ve included some recovery tips.
On Friday, April 27th, I had the privilege to attend the Bentley University Center for Women & Business’s Inaugural Forum: “Moving from Conversation to Action.” The forum included keynotes, panels, and interviews regarding the challenges that corporate business leaders face when advancing women to positions of power and leadership in their companies. Best practices for [...]
