Lizzie's Bio

Last Thursday we welcomed Janice McCallum, managing director of Health Content Advisors and several of Boston’s Health IT rock stars to our third Let’s Talk HIT event. We started these get-togethers last October and have invited leading industry experts every few months including John Lynn of the EMR and HIPAA blog and John Moore of [...]

Lizzie's Bio

Companies such as Ben & Jerry’s benefit from Facebook’s new Timeline format.

Kathryn's Bio

A recent New York Times article, “How Companies Learn Your Secrets”, explores how brands are constantly collecting information about consumers and developing marketing tactics based on their shopping habits. However, the article takes this idea a step further by explaining how some brands are using “predictive analytics” to combine consumers’ information about shopping habits and [...]