I often wonder how people make lasting change. From the unending complications of our country’s healthcare reform, the drama unfolding around Boston’s public transportation system, all the way to figuring out how a small businesses can increase sales using social media—growth can take a long time. (In both the nonprofit and profit world) I think [...]
A blog is a great way for companies to expand on their brand’s voice throughout the Internet. People consume media differently across many unique channels (social media, news sites, blogs, etc.), so launching a blog and developing an effective editorial calendar presents an opportunity to reach another audience of readers. Plus, incorporating elements of SEO [...]
One thing there is no shortage of in Boston: Entrepreneurs. From technology that allows hospitals and medical practices to manage patient information more efficiently, to mobile app developers, to video marketers, there are always new ideas floating around of how to make the world a little bit easier to live in. But in the end, [...]
My latest event took me back to my old stomping grounds, Boston College. With the help of the Alumni Association they had Susan Gianinno, class of 1970 and Chairman and CEO of Publicis Worldwide, speak about what it takes to capture a market today compared to when the Mad Men ruled the advertising world. Back [...]
