Think Social, Not Social Media

January 29, 2011

We often get the question: What can you do for us with social media? Until this past week, we answered – you tell us what you need, and we will tell you if and how social media fits in. Then I went to the Hyper-Social Organization Summit by Francois Gossieaux, the founder of Human 1.0 [...]

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My 5 professional crushes

January 29, 2011

There, I said it. I have a few professional crushes. These are the people who make my professional life worth living, in no particular order: 1. Stephen Shapiro: two words that describe him: innovation ad wow. You have to watch his videos to see it. Alter ego = Romero. Additions (past) = diet coke. Addictions [...]

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Weekly Facebook Round-Up

January 26, 2011

So what’s new in the world of Facebook? Sponsored Stories: (Launched on 1/25) In addition to traditional Facebook ads, users now have the option to create Sponsored stories. While a typical Facebook ad is created by the brand running the campaign, sponsored stories are created through a more “social” aspect. When a user on Facebook [...]

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About personal, meaningful stories

January 26, 2011

I am really proud of Daniel Palmer – just came back from his first Borders signing of his debut novel Delirious. Daniel stood up and shared his really personal, moving and engaging journey of how he got where he is today – a buzzing new tech thriller writer. Although I know Daniel well, I couldn’t [...]

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Microsoft beats Apple in Internet video marketing, McDonald’s has no clue

January 24, 2011

Now I don’t mean to pick on McDonald’s specifically, but if your company is pushing $24 billion in annual revenues and people are chalking up tens of millions of YouTube views attacking your brand, wouldn’t you want to at least have a voice on the medium?

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