I’ve been a HUGE advocate of Facebook Connect from early on and am surprised at how slow it is catching on. If you don’t know about Facebook Connect, here is a short description. Facebook Connect allows visitors to login to a website using their Facebook username and password. An obvious advantage of Facebook Connect for the user is that they don’t have to register for each individual website and remember hundreds of usernames and passwords. Essentially, Facebook is trying to become a universal login system. I don’t want to talk about Facebook Connect from a user prospective, but rather discuss the advantages of websites integrating it.
Built-in Social Network
A lot of start-ups are shooting themselves in the foot because they are trying to reinvent the wheel. There are hundreds of start-ups out there right now who have a great product, but are trying to build their own social networks around the product. In 2010, this is going to be the kiss of death for new start-ups. It is hard enough to build an outstanding and differentiating product, and bring it to market. It is suicidal if you then try to build a social network around the product. It takes a lot of time and effort to build the infrastructure of a social network. These are resources (time and money) that are being taken away from revenue driving activities like marketing and innovation. So what is the solution? It is obvious, bring in the power and size of Facebook’s network of 300+ million users with Facebook Connect. …Continue Reading >>>