Scott Kirsner recently wrote in his Innovation Economy column – Increasingly, marketing isn’t just a one-way street, about the ways marketing and advertising are changing in the new social era we face today. The idea behind the new trend is that, instead of interrupting people, you get them to discover your product or services – [...]
Attended ENET’s Raising Money from VC’s and Private Equity this past week. Three companies presented: Sole Envie, a site where you can custom design your own shoes, RedStart Systems, a speech interface technology, and JumpToGreen, providing interactive green labeling system for those who want to buy green. Sole Envie and RedStart were looking for money, [...]
This week was packed with mobile and start-up events and meet-ups. I attended Momo Boston’s event – great panel from uLocate, Google (Rich Miner, who is now heading up their new start-up investment fund), SkyHook, Enpocket (Now Nokia Advertising), and Apperian. Ton of good discussions and data – here are some highlights: – There are [...]
You won’t be surprised if I told you that there are no established authorities on the subject (yet). There are no clear do’s and dont’s. I came across an interesting industry report The Apps Store is Born: Smartphones Enable New Marketing and Advertising Opportunities Worldwide by David Chamberlain from In Stat. It goes for $2,495 [...]
If you want to know how Zipcar became a brand and a business, you have to read NYT’s article – Share my Ride by Mike Levine (Btw, it really irks me that you have to sign up for the Times before you can read an article – the sign-up process is just too sales/add-driven and [...]
